Positioning and Branding

To develop a positioning we begin with substantiated market and
consumer analysis and combine their results with our knowledge
provided by trend-, future-, and lifestyle-research.

Our TMC Innovation-Tools offer fresh and creative input for
the generation of ideas.

The combination of analysis and idea generation provides
the basis for positioning-concepts which are
future-compliant and differentiating.

Our “Strategy- and Concept-Boards” illustrate the concepts
verbally and visually. Thus, they can be presented to the client’s
management board or tested with consumers.
Within this process, we develop
product design and branding.
The result is the real, tangible product.